So what is it?
Who need’s it?
What type do you need?
The three key questions above are common on the forums, most often the question is related to Public Liability Insurance prior to a Craft Fair.
With this post I’ll try and cover as much as I can, but I’m not an Insurance Broker (although I used to sell life cover, it was many years ago, and things have changed)
So lets start with what is it?
To put it simply, if there is a risk, there is insurance to cover against the risk (somewhere).
Basically, if you have the risk of loss, be it stock, life or limb, you pay a premium to someone who is gambling that the risk does not occur, so that they get to keep you money for nothing, but if something goes wrong, they will pay to put it right *.
So what can I insure? Well everything where there is a risk of loss. So by law we have to insure our cars (third party insurance is the only compulsory part, fire and theft are added to make you feel better about paying). In that way if we injure someone, we have insurance to pay them compensation.
Car Insurance
So what do you need, lets start with the car, as I’ve mentioned it above, you drive down to your local supplier to pick up some raw material (be it wool, paint, wood, jewellery findings), or are driving to a craft fair where you will have a stall. You are using your private car for business, and need to check that your vehicle insurance covers you to do that, (I have know of a case where someone was coming home from a craft fair and their car caught fire due to a leaky pipe, She lost £1,400 worth of stock, and because it was classed as business use, the insurance did not pay her for the contents, even though it was a fully comp policy, if she had been shopping and had the same value of good in the car, they would have happily paid as it was a private trip).
Key Person Insurance (Recommended)
If you do your business full time like myself, then I think this is a must, if anything should happen to me, either disability or death, what happens to the income of my wife and son (who may have to nurse me for years).
Premises Insurance (Recommended)
Because I rent a studio, any one of my neighbour’s work spaces could go up in fire, and I would loose everything, from stock, equipment, raw materials.
Check with your landlord what cover they have, and if you a covered on it for anything, (they must by law tell you what cover they have and if you are included).
If you work from home, again check your policy, many policies will be either voided if you work from home, or exclude a large percentage of any settlement in the result of a claim.
Contents Cover (Recommended)
I have as part of my rented property insurance separate sections of cover
Contents; insures my stock at cost price without any addition for profit (this also covers the stock in the event of a break-in.
Plant & Equipment ; my cover is for replace as new, but is also available on an indemnity basis where wear and tear is taken into account when settling the claim.
Goods in Transit (Very Recommended)
This not only covers me when I’m going to or from craft fairs, but consignment by consignment when I’m sending stock via a carrier to a gallery.
Money (cash loss) insurance (Recommended)
Here the example, I’ve been at a craft fair all day, and during the day some little Oik has been watching who does well, and who doesn’t and he want some money for booze or drugs, He stops me and threatens me with a knife if I don’t give him my money, well he can have it, I’m insured, I have a record of my takings, and I’ll call the police (I also have a list of the serial numbers written in my diary, which list’s my sales, and is kept well away from the cash when I’m in transit). It also covers my petty cash in my studio, my stamps etc. So I’m also happy when I’m taking cash to the bank etc.
Trade Credit Insurance (Personally Recommended if you do Sale or Return)
I have stock out around the country with Galleries, most of it on Credit (sale or return), so what happens if a gallery goes belly up 200 miles away. I’ve lost say £400 worth of stock (average cost price of stock, not RRP), No, Why? Because this is what this insurance covers against, when you work out how many thousands of pound worth of stock it covers, its well worth having.
Business Interruption Insurance (Optional)
Does what it says on the label, pays out if you can’t operate your business, Check with the broker what exactly it covers and how much you get.
Public liability Insurance (Highly Recommended)
Most Craft fairs require you to have your own, make sure it covers legal fees, cost and expense such as representation at any hearings.
Product liability Insurance (Highly Recommended)
If you make (how else would you find this blog), sell or repair anything, this covers you in the result your are being held liable for damage or injury arising from defects in their design or manufacture, even if you have not been negligent.
Professional Indemnity Insurance (Optional)
This is compulsory in some professions, but if you’re making things, it may be worth considering.
Where to go for more info
Start with Business link http://www.businesslink.gov.uk/bdotg/action/layer?r.s=sl&r.lc=en&topicId=1075196424
Also consider http://www.abi.org.uk/MemberSearchResults.aspx?searchQuery=
Find a local broker here http://www.biba.org.uk/ConsumerHome.aspx
To find details about online comparison site try http://www.which.co.uk/advice/best-price-comparison-sites/index.jsp
Personal feelings
Woody uses a small business policy that has been tailored to meet my requirements, I pay extra for my extras, and would always recommend shopping around for whats best for you
You may also like to try one of these (placing the detail of the following is not a recommendation, merely giving some useful links
http://www.craftinsurance.co.uk/index.htm
http://www.nmtf.co.uk/
www.a-n.co.uk or http://www.a-n.co.uk/research/article/574229
Monday, 22 February 2010
Sunday, 21 February 2010
Craft Fairs 2.
Doing the First Event
Where do you start, you've booked your first event. Now what?
Find out how much space you have. Once you know that, you can start planning.
Step one, space, is to get some masking tape and a tape measure, and mark out on an empty bit of floor the space you actually have.
Step two,stock, work out how much stock you have. do you have enough stock? or too much stock. I always find I have too much stock (well, except for my last two craft fairs before Christmas 2009, when as soon as something was made, it went on display and sold).
Step three, height, when people walk past they should be able to see your stock, the best, eye catching items should be elevated and angled so that people walking past can see it.
Step four, prices, my thoughts on this, is that every item should either be priced individually or be in a group of items where the price is clear.
Step five, branding, where does this come in, well everything need to look good, have a similar theme, I use the same font, and the same paper for my stall,
Step six, table dressing, this is where knowing how high your table is can come in useful, when I'm doing indoor events i make sure that the front and sides of my table can't be seen under, why? because it look cleaner, and more professional
Step seven, practice, get some friends round and get some honest opinions as to how your stall looks. Do some mock sales, have you got packaging, bags, care instruction, tape, scissors, etc.
Step eight,spiel, while your practicing, work out what to say, the worst thing to do is just hide behind the table at a craft fair and wait. you'll come home and say your never doing one again, and that you didn't make many / any sales.
At craft fairs etc. I like to stand all day, mainly at the front of my stall, and engage the public and other sellers, to the extent that i know who will sell well each day and who won't, the biggest clue is the people who bring something to read, if your reading you can't sell, also those who bring cushions to sit on, or on outdoor events, bring their own chair. (Woody's golden rule No.1, Don't get comfortable, get selling),if you look at the table dressing picture, you'll see there is no space behind the stall.
Step nine, think again, look at everything you have laid out for your stall, where is it? That something you've missed? Do you have business cards? Do you have fliers for people to take away? Do you have a cash box and float? Do you have some way of checking if money is real? I have a pen which i can use to detect if money is fake? you should be able to pick one up for a few pounds at most good stationers.
Step ten, pack it all away, sounds simple, but years of doing craft fairs has taught me to pack away one of three ways.
Method 1, pack stock in one large box, and table dressings in another, and pack everything in reverse order. so the items you want first are at the top, not the bottom.
Method 2, used if i want to get to things, is to use loads of small boxes (raid the likes of lidl or aldi for empty boxes).
Method 3, used when my next fair is smaller, pack what i need for the next event in one set of boxes, and what i don't need in another set (after the smaller event it all need bring back together for the next one)
Now i know the above seems a bit .... well, it does, but it works
Look at the two stalls below, can you see the big difference, both in layout and presentation
As comments come in I'll start adding them to this post (and giving credit)
Where do you start, you've booked your first event. Now what?
Find out how much space you have. Once you know that, you can start planning.
Step one, space, is to get some masking tape and a tape measure, and mark out on an empty bit of floor the space you actually have.
Step two,stock, work out how much stock you have. do you have enough stock? or too much stock. I always find I have too much stock (well, except for my last two craft fairs before Christmas 2009, when as soon as something was made, it went on display and sold).
Step three, height, when people walk past they should be able to see your stock, the best, eye catching items should be elevated and angled so that people walking past can see it.
Step four, prices, my thoughts on this, is that every item should either be priced individually or be in a group of items where the price is clear.
Step five, branding, where does this come in, well everything need to look good, have a similar theme, I use the same font, and the same paper for my stall,
Step six, table dressing, this is where knowing how high your table is can come in useful, when I'm doing indoor events i make sure that the front and sides of my table can't be seen under, why? because it look cleaner, and more professional
Step seven, practice, get some friends round and get some honest opinions as to how your stall looks. Do some mock sales, have you got packaging, bags, care instruction, tape, scissors, etc.
Step eight,spiel, while your practicing, work out what to say, the worst thing to do is just hide behind the table at a craft fair and wait. you'll come home and say your never doing one again, and that you didn't make many / any sales.
At craft fairs etc. I like to stand all day, mainly at the front of my stall, and engage the public and other sellers, to the extent that i know who will sell well each day and who won't, the biggest clue is the people who bring something to read, if your reading you can't sell, also those who bring cushions to sit on, or on outdoor events, bring their own chair. (Woody's golden rule No.1, Don't get comfortable, get selling),if you look at the table dressing picture, you'll see there is no space behind the stall.
Step nine, think again, look at everything you have laid out for your stall, where is it? That something you've missed? Do you have business cards? Do you have fliers for people to take away? Do you have a cash box and float? Do you have some way of checking if money is real? I have a pen which i can use to detect if money is fake? you should be able to pick one up for a few pounds at most good stationers.
Step ten, pack it all away, sounds simple, but years of doing craft fairs has taught me to pack away one of three ways.
Method 1, pack stock in one large box, and table dressings in another, and pack everything in reverse order. so the items you want first are at the top, not the bottom.
Method 2, used if i want to get to things, is to use loads of small boxes (raid the likes of lidl or aldi for empty boxes).
Method 3, used when my next fair is smaller, pack what i need for the next event in one set of boxes, and what i don't need in another set (after the smaller event it all need bring back together for the next one)
Now i know the above seems a bit .... well, it does, but it works
Look at the two stalls below, can you see the big difference, both in layout and presentation
As comments come in I'll start adding them to this post (and giving credit)
Craft Fairs 1.
Craft Stall Evolution
So you are thinking about doing your first craft fair.
Where do you begin?
Let’s start with a simple question, how long has it taken you to make your stock?
Why should that be the first question? Simple, a great many people can spend hours and hours making there stock, and then only spend 10 minutes working out how they plan to display it.
I’ve developed my stall over time, but go through phases now where I’ll spend as much as a week or two planning a stall face lift.
The stall is laid-out every day in a large meeting room (I will generally use my own tables at crafts fairs). I work over every aspect of how the stall will look. How the stall works for me, and for the customer.
I get people to come and look at how it’s laid out, and give me there honest thoughts about how things look.
My big problem every time is too much stock, I love to offer the widest variety, and have this big fear that if I don’t put something out, it would be one of the things that would sell.
I now just make jewellery to sell, but when I first started, my main product was wooden toys, house signs, and I then added candle holders, then key rings, book marks, and finally Jewellery.
How did this evolution come about, I went with what was selling and what was easier to transport and display (of course, I became engrossed in making nicer and nicer jewellery as my skill at it progressed).
The photos below show one of the early stall’s, where every product just had to be seen.
Now, having worked out how to make my jewellery, and spending more time wandering around other craft fairs, I have started to look back and see where the time now needs to be spent.
Over the last week (half term holiday), I have once again been reviewing some of my display.
I take the long term view, what I can’t afford today, I’ll wait for.
Last year, I saw lots of stalls with bunting up, and many had taken the time to put a letter on each bunt, the only problem was, you could spend ages trying to work out what it said.
Toward the end of last year, I posted that I wanted a hand made banner for my stall, I wanted it handmade, I was in no hurry, because once I had it, I could use it.
Helen Jane of http://helenjanesdesigns.folksy.com was kind enough to undertake this commission, working to a simple brief, she was able to use my font (this was a key part of what I wanted, I use the same font on everything, I call it part of my brand recognition policy), and produced the banner seen below
Anyone who looks at my shop will notice the same font is used on my full banner there; I use several small printed versions of this on my stall (see below)
I use the same on various posters, which are A4 and are used in clear plastic display stands
Here's how they look on the stall (this is a earlier version in different colour)
I also use the same on my wood description and care inserts which are now given with every sale (these are 8cm x 10cm).
Even my price tags, which i make myself, use the same font, and once again the shop address online (this tag was a reject, due to bottom cut not being square), (size is 2cm x 5cm).
You will notice several things about the images. They all have that uniformity of banner, paper; style and colour (once again part of my push for brand recognition).
Here are some photos of last years stall, at various different locations, and sizes
I now have a stall that is becoming more focused, and giving a much more professional look. As I have said above, I will always keep reviewing how the stall looks. over the next week i will be building the stall once again, and getting people to look and critique.
So you are thinking about doing your first craft fair.
Where do you begin?
Let’s start with a simple question, how long has it taken you to make your stock?
Why should that be the first question? Simple, a great many people can spend hours and hours making there stock, and then only spend 10 minutes working out how they plan to display it.
I’ve developed my stall over time, but go through phases now where I’ll spend as much as a week or two planning a stall face lift.
The stall is laid-out every day in a large meeting room (I will generally use my own tables at crafts fairs). I work over every aspect of how the stall will look. How the stall works for me, and for the customer.
I get people to come and look at how it’s laid out, and give me there honest thoughts about how things look.
My big problem every time is too much stock, I love to offer the widest variety, and have this big fear that if I don’t put something out, it would be one of the things that would sell.
I now just make jewellery to sell, but when I first started, my main product was wooden toys, house signs, and I then added candle holders, then key rings, book marks, and finally Jewellery.
How did this evolution come about, I went with what was selling and what was easier to transport and display (of course, I became engrossed in making nicer and nicer jewellery as my skill at it progressed).
The photos below show one of the early stall’s, where every product just had to be seen.
Now, having worked out how to make my jewellery, and spending more time wandering around other craft fairs, I have started to look back and see where the time now needs to be spent.
Over the last week (half term holiday), I have once again been reviewing some of my display.
I take the long term view, what I can’t afford today, I’ll wait for.
Last year, I saw lots of stalls with bunting up, and many had taken the time to put a letter on each bunt, the only problem was, you could spend ages trying to work out what it said.
Toward the end of last year, I posted that I wanted a hand made banner for my stall, I wanted it handmade, I was in no hurry, because once I had it, I could use it.
Helen Jane of http://helenjanesdesigns.folksy.com was kind enough to undertake this commission, working to a simple brief, she was able to use my font (this was a key part of what I wanted, I use the same font on everything, I call it part of my brand recognition policy), and produced the banner seen below
Anyone who looks at my shop will notice the same font is used on my full banner there; I use several small printed versions of this on my stall (see below)
I use the same on various posters, which are A4 and are used in clear plastic display stands
Here's how they look on the stall (this is a earlier version in different colour)
I also use the same on my wood description and care inserts which are now given with every sale (these are 8cm x 10cm).
Even my price tags, which i make myself, use the same font, and once again the shop address online (this tag was a reject, due to bottom cut not being square), (size is 2cm x 5cm).
You will notice several things about the images. They all have that uniformity of banner, paper; style and colour (once again part of my push for brand recognition).
Here are some photos of last years stall, at various different locations, and sizes
I now have a stall that is becoming more focused, and giving a much more professional look. As I have said above, I will always keep reviewing how the stall looks. over the next week i will be building the stall once again, and getting people to look and critique.
Friday, 22 January 2010
What price for a sale
Regardless of how you price an item, the price is only one factor in getting a sale, but you must get it right, and for the right reasons.
What do people think when they see the price of an item?
a) it is priced perfectly
b) it is far too expensive
c) it is far too cheap
So what do these three key words mean, perfectly, expensive and cheap? There are people who will not buy something if it is too cheap. Let’s say my wife’s birthday is coming up, I wouldn't buy my wife a handmade scarf for £10, that’s far too cheap and probably not worth my time looking at. I would certainly consider £35 - £65. So here you can learn something. If and when I decide that my wife needs a handmade scarf, I would dismiss scarves that are cheaper than $35 and more expensive than $65.
Now apply that logic to the items you create.
In the post ‘One percent’
We have looked at how many views an item need before a purchase.
Now I am going to use myself as an example of a buyer, whom do I buy for, simple, myself and my family.
There are some 500 sellers on folksy at the time of writing this; I doubt I would buy from quite a few of them. Why? I admire their skill, their use of materials, their designs, the technique employed. A lot of my favorites are woodworkers or jewellery makers (I need to refine that); they are people who hand craft a piece from raw wood into a unique object. So many of the people I have in my favorites are woodworkers or jewellery makers. Somebody who glues one item to a finding and calls it jewellery is just not my cup of tea. They have a market, and some people have sold hundreds and thousands of objects. But it just isn’t what I’d buy for my wife, mother, or sister.
So there are loads of sellers who have had visits from me on their pages. I admire their work but won't buy from them.
I have also looked in amazement at some seller’s shop’s, whose work I think is just awful....... (Sorry, simple truth)
Now one of folksy faults is that to get on, you need people to favorite your shop, I think this was intended as a type of peer review, but many people (myself included, have asked people to favorite them, in exchange for being favorite back), thereby defeating the objective.
You may make the most beautiful brooch and live in a large urban town. Do you decide to price because nobody in your town would pay more than £5.00? You had a look in a few shops, and that was the price they were selling at, even though there’s was not handmade. No. You price your product properly for the time, raw materials, overheads and profit. I have never sold an item off folksy to someone in my town. Why would I price what my local economy would accept?
You all need to price your items for the right reasons. Never, ever think that because you hand knit a scarf, and that to price it correctly you need to charge £60 that it will not sell. Why should you only price it at £20 because that’s what you think it will sell at? There are buyers out there, they will pay extra for handmade, and they want original, quality items. If they want cheap tat, they can go to asda or anywhere else selling dirt cheap mass produced crap.
Make people want what is special, not what everyone can have.
Woody
What do people think when they see the price of an item?
a) it is priced perfectly
b) it is far too expensive
c) it is far too cheap
So what do these three key words mean, perfectly, expensive and cheap? There are people who will not buy something if it is too cheap. Let’s say my wife’s birthday is coming up, I wouldn't buy my wife a handmade scarf for £10, that’s far too cheap and probably not worth my time looking at. I would certainly consider £35 - £65. So here you can learn something. If and when I decide that my wife needs a handmade scarf, I would dismiss scarves that are cheaper than $35 and more expensive than $65.
Now apply that logic to the items you create.
In the post ‘One percent’
We have looked at how many views an item need before a purchase.
Now I am going to use myself as an example of a buyer, whom do I buy for, simple, myself and my family.
There are some 500 sellers on folksy at the time of writing this; I doubt I would buy from quite a few of them. Why? I admire their skill, their use of materials, their designs, the technique employed. A lot of my favorites are woodworkers or jewellery makers (I need to refine that); they are people who hand craft a piece from raw wood into a unique object. So many of the people I have in my favorites are woodworkers or jewellery makers. Somebody who glues one item to a finding and calls it jewellery is just not my cup of tea. They have a market, and some people have sold hundreds and thousands of objects. But it just isn’t what I’d buy for my wife, mother, or sister.
So there are loads of sellers who have had visits from me on their pages. I admire their work but won't buy from them.
I have also looked in amazement at some seller’s shop’s, whose work I think is just awful....... (Sorry, simple truth)
Now one of folksy faults is that to get on, you need people to favorite your shop, I think this was intended as a type of peer review, but many people (myself included, have asked people to favorite them, in exchange for being favorite back), thereby defeating the objective.
You may make the most beautiful brooch and live in a large urban town. Do you decide to price because nobody in your town would pay more than £5.00? You had a look in a few shops, and that was the price they were selling at, even though there’s was not handmade. No. You price your product properly for the time, raw materials, overheads and profit. I have never sold an item off folksy to someone in my town. Why would I price what my local economy would accept?
You all need to price your items for the right reasons. Never, ever think that because you hand knit a scarf, and that to price it correctly you need to charge £60 that it will not sell. Why should you only price it at £20 because that’s what you think it will sell at? There are buyers out there, they will pay extra for handmade, and they want original, quality items. If they want cheap tat, they can go to asda or anywhere else selling dirt cheap mass produced crap.
Make people want what is special, not what everyone can have.
Woody
One percent
Is my pricing right? Can anyone give me tips on getting a sale? I’ve not had a sale yet, what am I doing wrong? Help! How do I get a sale?
Haven't we all read this kind of post before?
This post will probably be quite long, It’s not the complete answer, but it will help, Remember that underlying everything, your items will only sell if there is a buyer who want’s it. If you have made something that’s rubbish, it wont sell
It doesn't matter what you are making, your item will only ever appeal to 10%, 5%, 1% or 0.001% of the population.
(excluding fellow sellers)
Wouldn’t it be amazing if every time you listed something, it was viewed once and purchased?
Lets not worry about what it is, let just call it ‘the item’.
So we can now agree that your item will only ever appeal to certain % of the population. Now lets make a figure up of 1%. So you need 100 people to view it, for 1 to say, "I would like buy that." The other 99 will say that is pretty, nice, etc. Then move on.
We are now happy that 1 in 100 will like it enough to buy it. But for some reason, that person does not have the money to buy it then and there, but she may have the money soon and will be back then.
So the first 100 people, who view your item, generate the 1 who might buy it, but they don't. You now need another 100 to view it to generate your next 1. This happens, and this one is a student who just can't afford it at the moment, they agree that it is priced more than fairly for what it is, but they are skint.
It is probably at this stage with Mrs. Right just around the corner and three clicks away from finding your shop, that you have a crisis of confidence and drop your prices, close your shop, stop blogging, stop promoting - any or all of these.
By using the ‘Manage your items’ tab under your account, you can see how many times an item has been viewed, you can also use Google Analytics to help with this. For sellers on folksy, the percentage should be higher than 1 percent
So you need to remember that you need people to look at your shop, the more people that look, the more chance of the 1% seeing your item, and having every other factor in place to buy it, now you have been following the advice of other sellers, you tweet, facebook, and blog, but what more can you do? The key question to ask is, How can I get visitors to the site to view items in my shop?
The next few posts will deal with the answers to this question
This post owes a lot of content and respect to Chris Parry, a jewellery who sells on etsy, and his own website
www.chris-parry.blogspot.com
www.flickr.com/photos/chris-parry
www.chris-parry.co.uk
Woody
Haven't we all read this kind of post before?
This post will probably be quite long, It’s not the complete answer, but it will help, Remember that underlying everything, your items will only sell if there is a buyer who want’s it. If you have made something that’s rubbish, it wont sell
It doesn't matter what you are making, your item will only ever appeal to 10%, 5%, 1% or 0.001% of the population.
(excluding fellow sellers)
Wouldn’t it be amazing if every time you listed something, it was viewed once and purchased?
Lets not worry about what it is, let just call it ‘the item’.
So we can now agree that your item will only ever appeal to certain % of the population. Now lets make a figure up of 1%. So you need 100 people to view it, for 1 to say, "I would like buy that." The other 99 will say that is pretty, nice, etc. Then move on.
We are now happy that 1 in 100 will like it enough to buy it. But for some reason, that person does not have the money to buy it then and there, but she may have the money soon and will be back then.
So the first 100 people, who view your item, generate the 1 who might buy it, but they don't. You now need another 100 to view it to generate your next 1. This happens, and this one is a student who just can't afford it at the moment, they agree that it is priced more than fairly for what it is, but they are skint.
It is probably at this stage with Mrs. Right just around the corner and three clicks away from finding your shop, that you have a crisis of confidence and drop your prices, close your shop, stop blogging, stop promoting - any or all of these.
By using the ‘Manage your items’ tab under your account, you can see how many times an item has been viewed, you can also use Google Analytics to help with this. For sellers on folksy, the percentage should be higher than 1 percent
So you need to remember that you need people to look at your shop, the more people that look, the more chance of the 1% seeing your item, and having every other factor in place to buy it, now you have been following the advice of other sellers, you tweet, facebook, and blog, but what more can you do? The key question to ask is, How can I get visitors to the site to view items in my shop?
The next few posts will deal with the answers to this question
This post owes a lot of content and respect to Chris Parry, a jewellery who sells on etsy, and his own website
www.chris-parry.blogspot.com
www.flickr.com/photos/chris-parry
www.chris-parry.co.uk
Woody
Thursday, 31 December 2009
New Year Giveaway
there is a fab new giveaway on offer from whoatemycrayons who is a seller on folksy
details are at http://www.whoatemycrayons.com/wordpress/giveaway-free-website-hosting-for-a-year/
Good luck
Woody
and have a happy New Year
details are at http://www.whoatemycrayons.com/wordpress/giveaway-free-website-hosting-for-a-year/
Good luck
Woody
and have a happy New Year
Sunday, 13 December 2009
Google Analytics
The World View
For this first post on Google Analytics, I thought I would look at the origin of visitors to my shop, and not just how they found me.
As is to be expected the majority of my visitors came from the UK. But I was surprised to see some unusual countries popping up from the overseas views, here’s a breakdown of countries
United States = 15 unique visitors
Not Set = 14 unique visitors
Greece = 6 unique visitors
France = 4 unique visitors
Canada = 4 unique visitors
Norway = 3 unique visitors
Poland = 3 unique visitors
Denmark = 2 unique visitors
Austria = 2 unique visitors
Australia = 2 unique visitors
Turkey = 2 unique visitors
Slovenia = 2 unique visitors
Hungary = 2 unique visitors
Romania = 1 unique visitors
Ireland = 1 unique visitors
Switzerland = 1 unique visitors
Armenia = 1 unique visitors
South Korea = 1 unique visitors
Jersey = 1 unique visitors
That just goes to show that the World Wide Web is truly world wide. These results are found by using the map overlay function, you can also zoom in and see which towns in which country your getting your visits from.
Now to do a breakdown for the UK
London was home to the highest number of visitors with 328, next came Bracknell (must be feltique telling her friends), Then came Nottingham with 41 (my home turf, but actually figure is higher when surrounding areas are added in like Beeston with 6, and Bullwell with 5, add all the local areas together and it add's up),Birmingham on 28, Manchester on 25, I could go on but you can see loads of feedback by looking at where you get hit from.
On of my future plans is to follow a track on orders, and see how after sales promotion may be working (more in the future).
(edit; I've had visits from around 190 different locations in the UK, but too many to list by name, so i've just given the top five above)
For this first post on Google Analytics, I thought I would look at the origin of visitors to my shop, and not just how they found me.
As is to be expected the majority of my visitors came from the UK. But I was surprised to see some unusual countries popping up from the overseas views, here’s a breakdown of countries
United States = 15 unique visitors
Not Set = 14 unique visitors
Greece = 6 unique visitors
France = 4 unique visitors
Canada = 4 unique visitors
Norway = 3 unique visitors
Poland = 3 unique visitors
Denmark = 2 unique visitors
Austria = 2 unique visitors
Australia = 2 unique visitors
Turkey = 2 unique visitors
Slovenia = 2 unique visitors
Hungary = 2 unique visitors
Romania = 1 unique visitors
Ireland = 1 unique visitors
Switzerland = 1 unique visitors
Armenia = 1 unique visitors
South Korea = 1 unique visitors
Jersey = 1 unique visitors
That just goes to show that the World Wide Web is truly world wide. These results are found by using the map overlay function, you can also zoom in and see which towns in which country your getting your visits from.
Now to do a breakdown for the UK
London was home to the highest number of visitors with 328, next came Bracknell (must be feltique telling her friends), Then came Nottingham with 41 (my home turf, but actually figure is higher when surrounding areas are added in like Beeston with 6, and Bullwell with 5, add all the local areas together and it add's up),Birmingham on 28, Manchester on 25, I could go on but you can see loads of feedback by looking at where you get hit from.
On of my future plans is to follow a track on orders, and see how after sales promotion may be working (more in the future).
(edit; I've had visits from around 190 different locations in the UK, but too many to list by name, so i've just given the top five above)
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